Content Creative
Job Description
Research & Content Positioning
- Conduct in-depth research on the MagicSwap product and the beauty/AI photo app market in each target market, including aesthetic trends, user behavior, and competitors.
- Define the content development direction and Unique Selling Proposition (USP) for each market, establishing MagicSwap's unique identity against competitors.
- Identify key features relevant to each market at various stages (e.g., AI Avatar for market A, FaceSwap for market B).
Stakeholder Alignment & Content Planning
- Collaborate with MKT Lead, Product, and Data teams to align content development direction with market specifics and timelines.
- Develop a comprehensive content roadmap and calendar, ensuring consistent positioning across markets and culturally appropriate localization.
- Prepare detailed briefs for the Design/AI team to create new filters, avatar themes, and templates, and review their output for adherence to positioning and App Store/Google Play standards.
In-App Content Operation & Optimization
- Curate and manage displayed in-app content, including homepage elements, filter/template categories, Hot/New/Trending tags, onboarding flows, paywall designs, and event banners.
- Partner with UI/UX Designers to optimize key user flows such as onboarding, filter/template discovery and usage, and payment/paywall processes.
- Analyze the user journey to identify bottlenecks and drop-off points, proposing effective improvement solutions.
Data-Driven Measurement & Optimization
- Monitor product metrics and conduct cohort analysis to assess the impact of content and features on user retention and revenue.
- Propose and execute A/B tests for display position, content order, and UX changes, reporting findings periodically to the MKT Lead.
Requirements
Experience
1–3 years of experience in a Product Manager/Product Owner or Content Manager role for digital products (apps, e-commerce, social networks).
Skills & Mindset
Ability to independently research markets and possess clear product positioning thinking.
Proficiency in collaborating and aligning with multiple stakeholders (Marketing, Product, Design, Data) in a multi-market environment.
Strong aesthetic sense and sensitivity to beauty/AI content trends on platforms like TikTok, Instagram, and Xiaohongshu.
Technical & Analytical Skills
Ability to understand and act based on product data (retention, conversion, ARPU/LTV, CTR by content/feature).
Proficiency in at least one analytics tool such as Amplitude, Mixpanel, Firebase Analytics, or GA.
Basic knowledge of Canva/Figma for effective communication with the Design team.
Nice to have
Experience working with AI/photo editing apps or beauty-tech.
Experience in developing and localizing content for multi-market products.
Good English reading comprehension for researching trends and international documents.
Benefits & perks
Good benefits for employees and their families: health insurance, travel, team building, happy hour, happy birthday…
Full labor benefits according to Labor Law regulations after 2 months of probation.
Annual leave, public holidays according to current Labor Law and Company regulations.
Entitled to social insurance, health insurance, unemployment insurance, and health check-ups as regulated after probation.
Young, dynamic, modern, professional environment, experienced business team, many opportunities for self-development.
Provided with training, nurturing & career development.
Other diverse and attractive special privileges according to the company's internal policies.
Content Creative
Skylink Labs · Marketing
Full-time
Ho Chi Minh City
Quantity: 1