In-app Content & Experience

Skylink Labs is a technology company focused on developing artificial intelligence applications that help users simplify the process of creating and editing images. With the orientation of bringing AI into practical needs, Skylink Labs builds photo and video editing tools that are fast, easy to use, and suitable for users across multiple platforms. Skylink Labs' products are currently developed on iOS, Android, and web platforms. We aim to shorten the gap from idea to creative product, helping users create more beautiful image content quickly and intuitively. MagicSwap is an AI-powered beauty application that helps users edit and transform portrait images and videos through AI features.

Research & content positioning by market (focus)

• In-depth research on MagicSwap product and the beauty/AI photo app market in each target market: aesthetic trends, user behavior, competitors.
• Position content development direction/unique selling proposition (USP) for each market — defining MagicSwap's 'unique identity' compared to other apps in the same industry.
• Identify key features for each market at different stages (e.g., AI Avatar for market A, FaceSwap for market B).

Align stakeholders & content plan

• Work with MKT Lead, Product, Data to align content development direction according to timing and specific markets.
• Build content roadmap/calendar, ensuring consistent positioning across markets and culturally appropriate localization.
• Write briefs for Design/AI team to produce new filters, avatar themes, templates; review output to ensure adherence to positioning and App Store/Google Play standards.

Operate & optimize in-app content experience

• Curate displayed content: homepage, filter/template categories, Hot/New/Trending tags, onboarding, paywall, event banners.
• Collaborate with UI/UX Designer to optimize main flows: onboarding, discovering & using filters/templates, payment/paywall flow.
• Analyze user journey, identify bottlenecks (drop-offs) and propose improvement solutions.

Measure & optimize with data

• Monitor product metrics and perform cohort analysis to evaluate the impact of each content/feature on retention and revenue.
• Propose and implement A/B tests (display position, content order, UX changes); report periodically to MKT Lead.