Senior Creative
Job Description
Creative Strategy & Direction
- Develop the creative strategy and visual direction for MagicSwap.
- Maintain visual consistency across markets and distribution channels.
- Research markets, competitors, and Creative/User Acquisition trends.
- Define creative directions tailored to each market and platform.
Creative Production Management
- Develop creative briefs and oversee the output quality of Designers and Video Editors.
- Plan and coordinate more than 100 creative tasks per week.
- Allocate internal and external resources based on deadlines, quality standards, and budgets.
- Standardize production workflows and task management systems.
Creative Performance Optimization
- Collaborate with User Acquisition and Product teams to evaluate creative performance.
- Monitor key metrics including CTR, CVR, CPI, IPM, Hook Rate, and Retention.
- Analyze data, identify insights, and continuously test and improve creatives.
Team Development & Innovation
- Coach and support Designers and Video Editors.
- Maintain consistent visual standards for MagicSwap.
- Stay updated on design, video, and AI technology trends.
- Apply AI tools to improve creative quality and production efficiency.
Requirements
Experience
At least 3–4 years of experience in Creative or Design roles.
Experience developing creatives for international markets.
Experience coaching or managing a team of 2–3 Designers or Video Editors.
Experience in Mobile Apps, Games, Beauty Apps, or AI Apps is preferred.
Professional Competencies
Strong visual taste, creative thinking, and creative direction capabilities.
Ability to develop clear creative briefs and communicate visual direction.
Ability to analyze performance data and turn insights into creative improvements.
Understanding of creative standards across the App Store, Google Play, Facebook, TikTok, and Google Ads.
Experience managing a high volume of tasks and allocating resources effectively.
Skills
Proactive, accountable, and comfortable working in a fast-paced environment.
Strong communication, collaboration, and coaching skills.
Good English reading comprehension.
Preferred Qualifications
Experience with Midjourney, Runway, Kling, Adobe Firefly, or similar AI creative tools.
Experience producing creatives for Performance Marketing or User Acquisition.
Experience with creative A/B testing and advertising performance analysis.
Basic knowledge of UI/UX.
Experience building AI-assisted creative production workflows.
Benefits & perks
Competitive salary based on experience and capabilities.
Full statutory insurance and employee benefits after probation.
Healthcare benefits for employees and their families.
Annual leave and public holidays in accordance with applicable regulations.
Company trips, team-building activities, happy hours, and birthday celebrations.
Training, professional development, and career growth opportunities.
A young, dynamic, and professional technology environment.
Additional benefits in accordance with company policies.
Senior Creative
Skylink Labs · Marketing
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Ho Chi Minh City
Quantity: 1