UA Specialist (App)

Full-time

Ho Chi Minh City, Vietnam

Quantity: 1

Marketing

Chuyên viên

Job Description

As a UA Specialist (App) at Skylink Labs, you will design, execute, and optimize performance-driven user acquisition campaigns across major advertising platforms—including Meta Ads, Google Ads, and TikTok Ads—to scale paid user growth for our mobile applications. You’ll manage a substantial monthly budget of up to $1,000,000, focusing on key efficiency metrics such as CPA, CPL, and ROAS. Reporting directly to the CEO, you’ll leverage data insights, A/B testing, and cross-functional collaboration—especially with Creative—to continuously refine targeting, creatives, bidding strategies, and conversion funnels.

Requirements

Knowledge

Proficient in Meta Ads and at least one of the following channels: Google Ads or TikTok Ads.

Ability to analyze data and use reporting tools to support optimization goals.

Strong understanding of CPM, CPC, CTR, CPA, CPL, ROAS, and corresponding optimization methods.

Skills

Skills in planning, tracking, and managing work progress.

Experience

2–4 years of experience in UA for game or app.

Direct experience managing a budget of 1,000,000 USD/month for one or multiple markets.

Preferences

Experience in industries such as cosmetics, aesthetics, dental, beauty, lifestyle, or high-ticket services.

Logical thinking, attention to detail, and strong cross-functional collaboration skills.

Experience working with international markets.

A meticulous and polished working style.

UA Specialist (App)

Skylink Labs · Marketing

Full-time

Ho Chi Minh City, Vietnam

Quantity: 1