UA Specialist (App)
Job Description
About the Role
As a UA Specialist (App) at Skylink Labs, you will plan and scale paid user-acquisition campaigns across major ad platforms, managing a budget of up to 1,000,000 USD/month to drive efficient, performance-driven growth for our mobile apps. You will report directly to the CEO.
Job Responsibilities
- Plan, execute, and optimize advertising campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, and related channels.
- Manage and optimize a budget of 1,000,000 USD/month, ensuring spending efficiency based on CPA, CPL, ROAS, or assigned KPIs.
- Monitor and analyze campaign data, then propose optimization solutions based on insights.
- Conduct A/B testing on targeting, creatives, placements, and bidding strategies.
- Coordinate with the Creative team to develop content, concepts, and messaging tailored to each customer segment.
- Optimize conversion funnel performance: ads and landing pages.
- Consolidate daily/weekly/monthly performance reports and recommend improvement plans.
- Research competitors, market trends, and optimize advertising channels according to each stage.
Working Hours
Monday to Friday, 8:30 AM – 5:45 PM. Work location: An Khang Building, 28 Street 19, Binh Trung Ward, Ho Chi Minh City.
Benefits
- Attractive benefits for employees and their families, including health insurance, company trips, team building, happy hour, birthday celebrations, and more
- Full entitlements under the Labor Law after a 2-month probationary period
- Annual leave and public holidays in accordance with current labor regulations and company policies
- Access to social insurance (SI), health insurance (HI), unemployment insurance (UI), and annual health check-ups after probation
- A young, dynamic, modern, and professional work environment with a seasoned business team and numerous opportunities for personal growth
- Opportunities for training, skill development, and career advancement
- Various exclusive internal benefits and incentives under company policies
Requirements
Knowledge
Proficient in Meta Ads and at least one of the following channels: Google Ads or TikTok Ads.
Ability to analyze data and use reporting tools to support optimization goals.
Strong understanding of CPM, CPC, CTR, CPA, CPL, ROAS, and corresponding optimization methods.
Skills
Skills in planning, tracking, and managing work progress.
Experience
2–4 years of experience in UA for game or app.
Direct experience managing a budget of 1,000,000 USD/month for one or multiple markets.
Preferences
Experience in industries such as cosmetics, aesthetics, dental, beauty, lifestyle, or high-ticket services.
Logical thinking, attention to detail, and strong cross-functional collaboration skills.
Experience working with international markets.
A meticulous and polished working style.
UA Specialist (App)
Skylink Labs · Marketing
Full-time
Ho Chi Minh City, Vietnam
Quantity: 1